Vision
The strategic initiatives of the NCHA (Alliance) are to empower our members to provide a positive business environment in our state for lodging and attraction owners, and their employees to thrive and continue to grow.
Mission
The Alliance is an advocacy organization comprised of professional, private-sector hospitality providers across the service industry field of lodging, resorts, and entertainment venues statewide. Our focus will increase and enhance visitation to North Carolina through advocacy for policies and regulations that benefit our respective industries.
Values
COLLABORATION
We practice collaboration among service industry executives, that yields the best possible advocacy initiatives.
HONESTY & INTEGRITY
We hold ourselves to the highest professional standards of truthful communication through our participants to the State or County leadership.
SOLUTION-ORIENTED THINKING
Our advocacy work will offer actionable solutions providing positive results to issues affecting our industry.